Madrí Exceptional is an award-winning beer with all the taste characteristics of a modern European lager.
- Full of flavor & aroma at 4.6% abv
- A light golden honey color
- Crisp, clean & refreshing
Smooth, well-rounded taste profile - With a short, bitter finish.
It was a huge honor to meet the executives and C-Suite for Madri which about to Launch in Canada in Spring 2024 for the first time ever! It was fun to learn that euro beers make up 26% of the ap cat, but the lack of spanish options, presents a white space opportunity for madri.
My key role in this activation was to interact with C-Suite executives and make sure they are welcomed and comfortable while serving each memeber a chill refreshing glass of Madri.
In the end we recorded great feedback and everyone who witnessed this event was very happy and excited for Madri in Canada.
